Turn Every Signal Into a Conversation

Name: Mars
Brand: Apivom

Mars converts the behavior captured by Orbit into multi-channel campaigns — email, WhatsApp, SMS, and in-app — triggered the moment intent appears. No bulk blasts. No guesswork.

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Multi-Channel Marketing, One Source of Truth

Built for growth, lifecycle, and retention teams that need to act on data — not export it

Behavior-Triggered Journeys

Launch campaigns the moment a user hits a milestone, churn signal, or buying intent — sourced live from Orbit.

Email & WhatsApp Channels

Native delivery for transactional and broadcast email plus WhatsApp Business templates with two-way conversations.

Visual Journey Builder

Drag-and-drop multi-step flows with conditional branches, wait timers, A/B splits, and goal tracking.

Dynamic Segmentation

Live segments that update as customer behavior changes — no nightly batch jobs, no stale audience snapshots.

Lead Scoring & Lifecycle

Score every contact based on activity, fit, and recency — promote across lifecycle stages automatically.

Consent & Deliverability

GDPR-first opt-in management, DNC enforcement, SPF/DKIM hygiene, and inbox-friendly sending rates.

Campaign-Grade Performance

Numbers that matter for revenue teams

Channels

Segments

∞

Trigger Lag

<1s

Deliverability

99%

Powered by the Apivom Stack

Every send flows through trusted Apivom layers — segmented, authorized, and delivered with full attribution.

Mars Core

Campaign engine for multi-step journeys, A/B testing, dynamic content, and goal-based optimization.

Apivom Orbit

Real-time behavioral signals — page views, events, purchases — stream directly into segments and triggers.

Apivom Atom

Reliable async send pipeline for email, WhatsApp, and SMS with retry, throttling, and quiet-hour respect.

Apivom Key

Per-tenant authentication with SSO and organization-scoped campaign visibility and approval workflows.

Apivom Mask

Role-based authorization — marketers, approvers, and admins each see only the campaigns they own.

Apivom Odin & Ping

Per-send delivery tracing, bounce diagnostics, and real-time dashboards for opens, clicks, and conversions.

Stop Blasting. Start Converting.

See how Mars and Orbit work together to turn behavioral data into revenue — one well-timed message at a time.

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