Blog
Latest articles, insights, and updates from our team.
FeaturedPasskeys for Partner API Access
Passkeys reduce shared-password risk by binding credentials to a device and person. This guide shows how to pair them with scoped permissions and session controls for partner API access.
Recent posts
How to Plan API Rate Limits Before They Hurt Sales
Vendor API rate limits can stall quotes, renewals, and orders at the worst moments. This guide shows how to classify calls, reserve capacity, and monitor throttling signals before users notice.
Ask Better Renewal Questions With Your Data
Renewal risk becomes easier to manage when your first question is precise. Use natural-language analytics to define the decision, metric, source boundary and follow-up habit.
The rise of the forward deployed engineer: why it matters for subscriptions and customer experience
Why forward deployed engineers boost subscription retention and customer experience — and why they matter for software sellers, not just builders.
New customer acquisition vs. retention: what's harder in recurring software?
Is it harder to win new customers or keep and grow existing ones in SaaS and consumption-based software? A data-driven look at CAC, churn, NRR, and expansion revenue for channel partners.
Passkeys and passwordless sign-in: a simpler, safer way to log in
The password has had a long run, but it was never built for the world we live in now.
Customer success 360: a holistic approach to customer success
Discover how the Customer Success 360 approach can help you manage the end-to-end customer experience, reduce churn rates, and increase loyalty.
CRM hygiene before renewal season
Renewal season exposes every dirty field in your CRM. Define renewal-critical fields, assign owners, reconcile subscriptions, review exceptions, then begin outreach.
API retries without duplicate orders
Retrying a failed vendor API call can create duplicate orders, licenses or renewals. This guide explains the patterns that reduce that risk.
eKYB in practice: how Apivom's MERSIS¹ API turns business verification into a single API call
What eKYB means, why verifying a Turkish company is hard, and the concrete benefits of Apivom's MERSIS company-card API via Atlas: tiered registry data and prepaid per-query pricing.
Scaled customer success: how to achieve 1:250 CSM ratio
Move from 1:50 to 1:250 CSM ratio without sacrificing NRR. Learn the scaled CS pyramid, segmentation strategies, and the tech stack that makes it possible.
What is customer success? The 2026 definition
Customer Success has evolved dramatically since 2004. Learn why 2026 demands a new definition and how data-driven, AI-augmented CS delivers 7-10% higher NRR.
How to build a customer health score that actually works
Stop guessing if customers are healthy. Learn the step-by-step process to build a data-driven health score with the right metrics, weights, and thresholds.
¹ MERSİS: Central Registration System of the Türkiye Ministry of Trade